The 2025 Chinese New Year holiday witnessed record-breaking travel figures across the nation. According to official data, over 490 million domestic trips were made during the week-long festival, reflecting a growing enthusiasm for travel among Chinese citizens.
Popular destinations included historical cities like Xi’an and Luoyang, where ancient culture and festive lantern shows captivated millions of visitors. Meanwhile, theme parks such as Shanghai Disneyland and Chimelong Group’s resorts remained packed with families looking for entertainment and joy during the Spring Festival.
International travel also saw a notable rise, with Thailand, Japan, and South Korea being the most visited countries by Chinese outbound tourists. The easing of visa requirements and increased flight capacity contributed to this upward trend.
To manage the surge in tourist traffic, many cities introduced temporary shuttle services and extended public transport hours. Digital platforms played a crucial role in trip planning, offering AI-based recommendations and real-time updates on popular spots.
This year’s Spring Festival not only highlighted the resilience of China’s tourism sector but also demonstrated how technology and policy innovation can work together to enhance travel experiences.